Something Curious About Fashion

With this web page, Simona Agliardi has decided to open a small window on the amazing world of fashion gathering "not so known" curious anecdotes connected with some characters and designers that are part of the fashion history and they will always be a reference point for style, extravaganza and genius:

Did you know that…….

The very famous Maison Louis Vuitton's Monogram was launched in 1896 by George Vuitton. It's about its founder's initials LV and some floral and four-leaf clover symbols referred to The Victorian Age.

Towards the end of the 70s Giorgio Armani created the first jacket without structure, out of the traditional patterns: no paddings, no lining, buttons out of place and measures out of proportions.

It's in the 1860 that Charles Frederick Worth, an English designer based in Paris, had this brilliant idea to put his embroidered signature on labels and sew them on his models like pieces of art. The concept of logo comes from there.

In the past the tailor used to make suits only for men because of the typical rigorous cut of this garment. The English tailor John Redfer was the first to realize a suit for a woman. It was in the year 1885 and the lady was the princess of Wales. At the beginning women would wear a suit only rarely and on very informal occasions, then, at the end of the nineteenth century, the suit became a symbol of freedom for many women and a fashion step towards women's emancipation.

Coco Chanel, before becoming a famous designer, dreamt of being a famous singer. Unfortunately she wasn't that talented in singing but, thanks to her favorite song she used to sing all the time "Qua qu'a vu Coco?" she adopted the name Coco for her career of fashion designer and with that stage name she became famous all over the world.

GG is another very well-known logo that belongs to Maison Gucci. They are the initials of its founder Guccio Gucci. GG was first used as a decorative pattern on some cotton fabric called GG Canvas.

In 1946 Jaques Heim invented a costume bath set: "Atome", a very scanty bra with some very scanty culottes. During the same year, a not so well known designer called Louis Réard decided to call the new set "Bikini", name of the Pacific Atoll used by the United States for their nuclear experiments.

In 1967 Ralph Lauren designed a range of ties signed Polo for Beau Brummel. In a year time from then, Ralph Loren became a very successful designer and found his brand Polo by Ralph Lauren. He made his debut with a man tailoring collection.

During the 30s Elsa Schiaparelli invented a new color, the shocking pink, which became the leitmotif of many of her collections.

In 1907, when she was 9, she left school and, in an inspired moment, she designed a pair of white cardboard shoes for her sister's first communion. Salvatore Ferragamo became the shoemaker of Hollywood stars.

In 1947 Cristian Dior became successful just after his first innovative collection, a total new approach to fashion: the "New Look", symbol of optimism and wellness, was born.

One of the evergreen model of shoes is the moccasin. It was a typical American Indian shoe with a very flexible leather sole that embedded the foot.

In March 2000, in Sydney Loro Piana buys the finest wool thread ever made in the world, the record of the year. It's a ball that weighs 99 kg, its thread is 12.9 micron thin and the wool is produced by Ash Windradeen farm in Pyramul.

During the 20s Madeleine Vionnet stylist turns upside down the tailoring technique. She cuts her clothes using one single piece of fabric put on a wooden mannequin, launching "the cut on the bias".

In 1966 Yves Saint-Laurent launched the "after five" woman smoking, a very simple black outfit: trousers and satin lapels for the jacket, an alternative to the classic long evening dress. It is still a today's "must".

The T-Shirt is an item worn by the American soldiers under their uniforms during the first world war. Then it was adopted by laborers. Starting from the 60s it has become more and more the space where to print slogans, social and political comments, witty remarks and drawings.

Jean Paul Gautier, "l'enfant terrible" of French fashion got from Elsa Schiaparelli the idea to use a shape of a mannequin for the bottle of his perfume.

During his apprenticeship in Paris, after he saw a theatre play by the Opera of Barcelona, Valentino was stricken by the red color of all the costumes. From that night on, the red color has became so important in his creations that his "Red Valentino" will go down in history.

Chanel 2.55 is an icon of elegance all over the planet. This handbag got its name from the month and the year of its creation, that is February 1955.

Pop star Madonna was in such a good friendship with Domenico Dolce and Stefano Gabbana, the two famous Italian stylists, that she asked them to design the 1500 costumes she used in her Girlie Show in 1993.

German fashion designer Jil Sander has certainly been able to impose her clean, straight and masculine style for women's clothes so that she deserved the nickname "Armani of fashion".

Roberto Cavalli attended the Academy of Arts in Firenze which led him to study the relation between painting and fashion and in the 60s he started a new process of printing on leather.

The "Smoking" is the smartest outfit a man can have in his wardrobe. It was seen at Montecarlo casino in 1880. The word smoking comes from the English language and it literally means "jacket for smoking".

It was in 1925 that the American costume designer Adrian Adolph Greenberg, known as Adrian, designed his first dress for Rodolfo Valentino, in the film "Cobra".

Cristobal Balenciaga was known for his obsession about the perfect sleeve. He drew the three quarter sleeves, called "bracelet sleeves" because they allow women to use bracelets and watches without damaging precious fabrics.

Giovanni Battista Giorgini organized the first fashion show in Italy. It was on 12 February 1951 at villa Torrigiani in Florence. He is considered the father of Italian fashion.

Gianni Versace decided to symbolize his brand with a jellyfish head to underline his love for Magna Graecia. When he was a child he used to play close to some Roman-Greek ruins representing Gorgona, a mythological figure of a very beautiful woman who had the power to turn into stone the man who dared to turn his head and look at her.

The word "pochette" means both a small woman's bag without a handle and a small handkerchief put into the front pocket of a jacket. Its French origin goes back to the eighteenth century, when jackets didn't have any pockets and there were some little bags under the jacket in place of them.

At the beginning of the 80s Miuccia Prada patented a nylon fabric that looked like silk, called Pocono. She used it to make bags and backpacks with "Prada" logo which was a kind of an upside down metallic triangle. The idea came from the locks of the trunks made by Miuccia's grandfather. He was a very famous craftsman who lived in Milan and used to make very luxury products at the beginning of the twentieth century.

The very successful Fendi's Baguette and MaxMara's camel hair overcoat were designed in the 90s by Karl Otto Lagerfield, a German designer called the Kaiser of fashion.

In 1909 Burberry invented a new kind of fabric called gabardine. He also designed the famous "trench-coat" that was worn by The Royal British Air Force. Starting from the 20s the trench-coat was sold as a civilian garment to middle-class clients.

In 1935 Hermès Maison launched a handbag that looked like a horse's saddle, only just a bit smaller. This smart accessory had a great success thanks to the actress Grace Kelly who wore Hermès handbag in her photo for the cover of "Life". Since then the bag has become an icon of style that we all very well know: the "Kelly" by Hermès.

Bermuda shorts became famous in the Bermudas during the 30s-40s, where many American people used to go on their holiday and from where these kind of shorts took their name.The garment was made so that women could wear short pants without showing to much of their legs. That way they would avoid breaking the local ban. As soon as Bermuda shorts were made with a turn-up, they straight forward became a "must" in men's wardrobe.



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